Ad-Sales is in our blood and data-driven programmatic campaigns get it racing.
We have decades of experience in traditional media, which means our strategic decisions are based on tested and trusted approaches in synergistic, multi-media plans. But as digital ad placement started taking off, we knew lots of things were about to change, for the better. We saw a way to add a big reach media tool to the plan, a tool that was going to address one of the trickiest marketing challenges clients face – how to reach customers nearing the bottom of the sales funnel. Suffice it to say, we found a way to reach them, big time.
It’s simple. We combine our knowledge of media sales, customer service and our leading data ecosystem to help you drive more revenue.
You in turn gain the ability to bring your customers digital advertising and connected TV campaigns that reach your circulation or member list with the most accurate targeting ever available. When sold with other media types, it’s the perfect way to build synergy into your partner’s media plan.
We hate waste. That’s why data-driven programmatic advertising is a bit like a dream come true, for us, for your clients, and for you.